Instagram is clearly jealous of YouTube — and introducing a raft of changes
Source: Business Insider ·
Instagram is making its app feel more like TV with long-form videos and episodic content. There are big unanswered questions for creators, though.
From the source
Meta's Mark Zuckerberg and Adam Mosseri are betting on long-form.Kevin Mazur/MG26/Getty Images for The Met Museum/VogueInstagram is opening its arms to long-form video again.Adam Mosseri, Instagram's top exec, said longer videos will help the app stay "relevant."Instagram is testing tools for creators making episodic content. But will it pay for them?Instagram's top executive, Adam Mosseri, has a plan to keep the platform "culturally relevant" — by making it more like YouTube.Meta-owned Instagram unveiled an overhaul of long-form video features on Monday, including a test of horizontal videos called "Features." Taken together, the changes make the app feel a lot more like YouTube."We want to be the most culturally relevant platform," Mosseri said in an interview with content creators Colin Rosenblum and Samir Chaudry. "To do that, we just need to show up where people are."The context: YouTube has become a major hit on TV screens, and there's a growing appetite for Instagram-native…