This AI startup raised $300 million to build digital versions of consumers
Source: Business Insider ·
Simile raised $300 million at a $2 billion valuation to build AI digital doubles that predict how shoppers might react to products and marketing.
From the source
Simile, an AI startup, raised $300 million at a $2 billion valuation to build models that simulate consumer behavior.Alistair Berg/Getty ImagesSimile raised $300 million to build models that simulate consumer behavior.CEO Joon Sung Park said users can define an audience and ask simulated consumers questions.Park said CVS and companies in finance and entertainment are already working with Simile.Companies could soon have a new way to find out your shopping habits — by asking your digital clone.Joon Sung Park, Co-Founder & CEO of Simile, an AI startup, told show host Molly O'Shea on the Sourcery podcast released on Monday that the company is building simulations of people that businesses can quiz about everything from products to marketing campaigns.Park said the company is "creating a foundation model of human behavior that basically can take as input a description of a person or a group of people and then simulate what these people might do in different contexts," Park said."So they…