Millennials and Gen Z are excitedly buying Lego, plushies, and other toys. It's becoming big business.
Source: Business Insider ·
Millennials and Gen Zers are buying dolls, Lego sets, stuffed animals, and other toys. Nostalgia and earning money are two reasons.
From the source
Harrison Woodward builds and collects Lego products, including cars.Cassidy Araiza for BIAs a child, you may have sung along to Toys R Us' iconic jingle about not wanting to grow up. Decades later, many millennial and Gen Z adults are taking that motto seriously.Adults are rediscovering how Lego, stuffed animals, and other toys brought them joy. Now that they're earning their own money, they can afford the things they once played with or circled in catalogs. Hobby spending — which includes hobby shops, arts and crafts stores, and outdoor recreation providers — rose 7.9% year over year in August, according to an analysis by the Bank of America Institute.Devin Byron, 25, had a collection of American Girl dolls growing up, but her interest in playing with them fizzled out around middle school. However, her love for them never really went away. And now, working an office job, she can buy her own.In February, she and her friend went to the American Girl store in New York. Byron purchased…