Target has added another red to its palette
Source: Business Insider ·
Brands like Target put a lot of care into choosing a defining color, but a shade that works in one context might not suit all situations.
From the source
Store fixtures and a Target logo in the company's SoHo location feature the brands new Cherry Stain shade.Dominick Reuter/Business InsiderMajor brands put a lot of care into choosing a defining color — for Target it's Pantone 186.But a shade that works in one context might not suit all situations.Target told BI it adopted a shade called "Cherry Stain" for when the bullseye red is a bit hot.Target takes its colors very seriously.The retailer's iconic red, also known as Pantone 186, is a vibrant, highly saturated shade that makes its bullseye logo stand out in a crowd. It's a color that catches the eye on subway platforms and suburban shopping centers alike.A new employee-only line of apparel, designed in collaboration with Isaac Mizrahi, is dubbed Collection 186. And two decades ago, Target bought all the ad space in an issue of The New Yorker and asked the magazine's illustrators to work only in black, white, and red.But when Target remodeled its SoHo location in New York last year,…