Instagram Is a Streaming Service Now
Source: Wired ·
Instagram’s long-form video update is more than a swipe at YouTube. It’s an attempt to capture the clip economy.
From the source
I’ve never listened to a full episode of the Happy Wife Happy Life podcast, hosted by Jordan Myrick and Kendahl Landreth, but I’ve sure seen all the clips. My Instagram Reels algorithm recently served me, along with 5 million other viewers, a brief rant from Myrick about feeling bamboozled by the health care system. Then, I spent the next hour scrolling through the show’s other snippets on Reels, loving the couple’s snarky banter. Still, I never followed the duo to a different platform to watch the full-length podcasts . On Monday, Instagram announced plans that might have turned me into a regular listener of the show. Instagram will expand tests in the US that let creators upload long-form content up to 90 minutes and flip a video’s orientation to horizontal. Creators can also link their short clips directly back to full-length videos. “Our belief here is that entertainment and creativity are not limited to a three-minute video,” Tessa Lyons, vice president of product at Instagram,…
BestAIBroker analysis
- Finance-aware sentiment: slightly positive (+0.30 on a -1 to +1 scale).
- Event classification: OTHER.
- Market importance score: 26/100, weighting entity relevance, source credibility, multi-outlet coverage and recency.
- Symbols referenced: TV.