Americans are expected to spend a record $13.5 billion on Halloween—pushing one in four revelers into debt
Source: Fortune ·
Gen Zers and parents are among the most likely to borrow. “It's really important to make the kids feel good,” said Neil Saunders of GlobalData
From the source
It’s the season of carving pumpkins, hanging up spooky decor, and kids shoving candy into pillow cases as they go door to door trick-or-treating. Halloween celebrators are poised to spend more than ever, and some are willing to borrow money to keep the festivities going. The National Retail Federation expects Americans to spend a record $13.5 billion on Halloween this year, up from $13.1 billion a year prior. But even so, economic pressures are making some cut costs. A separate survey of 2,000 U.S. adults from LendingTree found 61% are skipping on candy, costumes, and decor because of economic uncertainty. Meanwhile, nearly one in four (24%) Halloween celebrators expect to go into debt for the holiday. Gen Zers are the most likely to anticipate borrowing (43%), followed by parents with children under 18 (40%), and millennials (35%). “Gas prices are up, food prices remain elevated, there’s lots of uncertainty, so I think what people are doing is trying to really make the best of it,”…