AKQA's former chief creative officers are launching a new agency. Their pitch: Pay us in equity.
Source: Business Insider ·
!F Creative Capital combines conventional commissions with equity partnerships and revenue-sharing arrangements tied to clients' sales.
From the source
Former AKQA global chief creative officers Hugo Veiga and Diego Machado have launched !F Creative Capital.Jennifer SmithA version of this post appears in CMO Insider.Sign up for Business Insider's marketing newsletter.Hugo Veiga and Diego Machado — the former AKQA global chief creative officers — spent two decades building brands at some of advertising's most storied creative agencies. Their next bet: an agency that wants to be paid not just in cash, but in a share of the businesses it helps build.Veiga and Machado exclusively told CMO Insider this week that they have launched !F Creative Capital, a new agency that combines conventional commissions with equity partnerships and revenue-sharing arrangements tied to clients' sales.Rather than charging an upfront fee alone, !F Creative Capital offers creative consultancy in exchange for equity in companies it believes can grow. For example, it took a stake in the superfoods brand Authentic Fruits in a deal that includes a three-year…