Is Costco the next healthcare disrupter?
Source: Fortune ·
Its warehouse brand is built on trust, and that trust may be the edge it needs to move into Medicare coverage.
From the source
Costco, the Issaquah, Washington, warehouse giant, has announced that it is moving into healthcare, a product that is not neatly stacked in a warehouse aisle and will not fit in an oversized cart. Picture a typical shopper’s reaction: “Costco is where I go when I need a few batteries or a can of peaches. I leave the store with a pallet filled with items I never thought I needed and struggle to fit into my oversized SUV. I love the experience, but why would I ever trust a warehouse store with my most important need: the health of my family and me?” The answer is simple: Costco is a disrupter that is beloved and trusted. Its reputation as a disrupter of retail and beyond is well earned. Just about everything in shopping in a large store has been transformed by the warehouse giant: Costco perfected the membership model. More than 82 million households pay between $65 and $130 a year to enter a Costco warehouse. In the U.S. renewal rates sit at a remarkable 92.3%, a level matched only by…