People really, really hate the 'Liberty Biberty' mascot. Maybe that's good for Liberty Mutual?
Source: Business Insider ·
A protest in Boston outside the Liberty Mutual office over the mascot shows how deep the hate goes.
From the source
Connor Harvey leads a protest outside Liberty Mutual's Boston headquarters.Lane Turner/The Boston Globe via Getty Images"Liberty Biberty" is a much-hated new yellow puppet mascot for Liberty Mutual, appearing in ads.People are so riled up that there was a protest at its Boston HQ. Its organizer called the mascot "a disgusting little creature."But this kind of cheeky "hate" might actually work in Liberty's favor, an ad expert says.On Sunday, a small crowd took to the streets of Boston to protest, holding signs, chanting, with one person even appearing in full costume and face paint. The protest took place in front of the Back Bay headquarters of insurance company Liberty Mutual. The protest was not against some sort of corporate malfeasance, political, or even a social justice issue.They were protesting the existence of Liberty Biberty, the new fuzzy yellow mascot that appears in the insurance giant's TV ads.People, for some reason, really hate the Liberty Biberty puppet.There's a…