YouTube missed expectations on ad revenue as growth slowed down
Source: Business Insider ·
YouTube's third-quarter ad revenue fell short of analyst estimates, while its number of music and premium subscribers crossed 150 million.
From the source
Content creator Julian Shapiro-Barnum spoke at the Made on YouTube event.Noam Galai/Getty Images for Made on YouTube 2026YouTube's ad revenue fell short of analysts' expectations for the third quarter.Its parent reported $11.2 billion in Q3 ads revenue, under analysts' $11.43 billion estimate.The company said it now has 150 million YouTube Music and premium subscribers, up from 125 million in March.YouTube's ad revenue growth is slowing down — and missed analysts' estimates in the third quarter.YouTube's parent company, Alphabet, reported $11.2 billion in third-quarter YouTube ads revenue, a 9% increase from a year ago. That falls below the $11.43 billion analyst consensus estimate. Its ads revenue growth also slowed from the previous quarter, when it pulled in about $11.1 billion, a 13% increase from the previous year.While YouTube's ad revenue was weaker than expected, it wasn't all bad news. The company said it now has over 150 million YouTube Music and Premium subscribers, up…