‘I get more meetings because of the brand’: BlackBerry’s CEO on keeping a famous name
Source: Fortune ·
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From the source
In today’s CEO Daily: BlackBerry CEO John Giamatteo on having a corporate name that stands out. The big leadership story: Tech earnings galore. The markets: U.S. futures fall on disappointing hyperscaler results. Plus: All the news and watercooler chat from Fortune. Good morning. Interbrand came out with its 2026 Best Global Brands list yesterday. Apple occupies the top spot. It first hit No. 1 in 2013, the year smartphone pioneer BlackBerry fell off the list. I wrote a lot of stories about BlackBerry over the years, from its stunning rise to its precipitous fall. There have been books, case studies, even a “comedy” about co-founders Jim Balsillie and Mike Lazaridis that you can now stream on Netflix. And there’s also a serious company that continues to proudly boast the name BlackBerry, even though it no longer makes BlackBerry handsets and went by the name Research In Motion when it did. So when I met with BlackBerry CEO John Giamatteo recently, the first question I asked was why…