‘You can’t trust the Reese’s logo’: The grandson of Reese’s inventor says Hershey’s 2027 recipe fix is ‘a stall’—and he’s igniting a family feud
Source: Fortune ·
Hershey says it will bring back the classic recipe in 2027. Brad Reese calls that a stall, but his cousins say he speaks for no one.
From the source
Orange is all but synonymous with Halloween. You have pumpkins, trick-or-treating baskets, costumes featuring a certain NBA team or the soccer team from a certain European country. And you’ll see it stacked highest in checkout aisles across the country: Halloween is Reese’s season. Reese’s Peanut Butter Cups were the top Halloween candy in Instacart’s and DoorDash’s order data last year, and about a third of the season’s candy sells in the final week. Reese’s Peanut Butter Cups, for those among us who live under a rock and missed the “You got your chocolate in my peanut butter” commercials that ran for years starting in the 1970s (in one, bizarrely, a woman walks down the street eating peanut butter straight from the jar), have been around for nearly a century. The inventor, H.B. Reese, a former dairy farmer and shipping foreman for Milton Hershey, mixed simple chocolate and peanut butter and started selling candy out of his home. They quickly exploded in popularity, and to this day,…