Coca-Cola's CEO doesn't like it when you call your Diet Coke a 'fridge cigarette'
Source: Business Insider ·
"We don't position Diet Coke in that way," Coca-Cola CEO Henrique Braun said when asked about people calling the soda a "fridge cigarette."
From the source
Merriam-Webster defines "fridge cigarette" as "a cold, refreshing, and addictive soft drink."Yui Mok/PA Images via Getty ImagesGen Zers have started calling Diet Coke a "fridge cigarette" thanks to a viral TikTok.Coca-Cola's CEO appeared unimpressed when asked about the nickname in an interview this week."The most important thing to us is that we don't position Diet Coke in that way," he said.If you've ever cracked open a bubbly, icy-cold "fridge cigarette," Coca-Cola's CEO would like a word.The beverage giant's CEO, Henrique Braun, was asked about the phrase — a popular slang term for a can of Diet Coke — in a Tuesday interview with Yahoo Finance, and appeared unimpressed.He first answered by promoting the company's growth, before being pressed for his thoughts on the nickname."The consumers call it the way they want to call it," Braun said. "The most important thing to us is that we don't position Diet Coke in that way.""It's a great-tasting product, which connects with the…