Meta took down its ad touting Muse's ability to 'see who unfollowed you' on Instagram. Very interesting…
Source: Business Insider ·
Instagram doesn't want you to easily see who unfollowed you. Muse is more than happy to do it.
From the source
Meta's Muse AI agent can track who unfollowed you on Instagram. I wonder how Instagram feels about that?Smith Collection/Gado/Getty ImagesMeta ran an ad touting Muse could let you see who unfollowed you on Instagram.Instagram has long prevented its users from doing that. Meta has since removed the ad.This shows a complicated tension for Meta between the goals of AI agents and its social media platforms.Muse, the AI agent from Meta, can do many wonderful and useful things. It can help organize your inbox, book travel plans for you, and buy you lunch.But one thing that Meta has decided it shouldn't brag about is that it can track who unfollowed you on Instagram.About a week ago, Rachel Karten, who writes the excellent marketing newsletter Link in Bio, noticed a strange ad on Instagram. The ad encouraged people to download Muse, with an image of the fuzzy mascot holding up red and green Tinder-esque signs, suggesting you could "See who unfollowed you each week."i get that this is…
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