Instagram is trying to woo YouTube creators with six-figure checks
Source: Business Insider ·
Instagram is offering select creators six-figure deals, some of which have reached $500,000, to post long-form videos to its new "Features" product.
From the source
Adam Mosseri is the head of Instagram at Meta.Kyle Grillot/Bloomberg via Getty ImagesInstagram is offering some creators six figures to help make it a long-form video hub.The Meta platform is reviving its IGTV ambitions, allowing horizontal videos of up to 90 minutes.Creators are required to cross-post their long-form YouTube content to Instagram as part of nonexclusive deals.Instagram wants what YouTube has — and it's willing to pay up to get it.In an effort to persuade content creators to post long-form video on Instagram, the company is paying a select number of creators hefty sums, according to people familiar with the deals.Not every deal is equal. The Meta-owned platform has offered select creators $50,000 to post long-form video to its new "Features" product, while others have been offered six-figure deals, some of which have reached $500,000, Business Insider exclusively learned."We've been public about the fact that we are funding Features content directly with some creators…
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