Gen Z’s obsession with secondhand clothes is paying off for eBay as its fashion sales with Depop hit $9 billion over the past year
Source: Fortune ·
eBay's CEO says Gen Z believes everything they want already exists, and that mindset is helping drive Depop’s sales
From the source
Gen Zers certainly have a penchant for the past, reviving so-called “grandma” hobbies like collecting vinyls, crocheting, making pottery, and birding in their quest to get offline. An unlikely beneficiary of this new yearning has been eBay, which recently acquired secondhand marketplace Depop for $1.4 billion in July, and is now cashing in on Gen Z’s appetite for thrifting clothes. The e-commerce platform’s executives reported on Wednesday’s Q3 earnings call that eBay and Depop generated $9 billion in U.S. fashion sales volume over the past 12 months, up in the mid-20% range from a year earlier, counting Depop’s sales before the acquisition. Depop’s U.S. sales volume more than doubled year-over-year in the third quarter as younger shoppers turn to other people’ closets for their clothing hauls. Nearly 90% of Depop’s 7 million active buyers last year were under 34, according to eBay’s 2026 Recommerce Report. “Gen Z aren’t just embracing secondhand, they’re redefining its place in…