Reddit's era of open browsing could be coming to an end
Source: Business Insider ·
The platform will soon require users to log in to view its content to prevent scraping and better target ads.
From the source
Reddit's CEO, Steve Huffman, announced that Reddit might soon become a logged-in-only experience.TIMOTHY A. CLARY/AFP via Getty ImagesReddit is testing a departure from its open-internet roots.The platform will soon require users to log in to view its content to prevent content scraping.CEO Steve Huffman said Reddit can also better target ads to logged-in users.Your lurking days on Reddit may be numbered.Reddit plans to begin testing a primarily logged-in experience, a shift that could make it harder for casual visitors to browse the site without an account.CEO and cofounder Steve Huffman said on Thursday's earnings call that Reddit will test the change in select markets outside the US in the fourth quarter. The company has not said when it will roll out a fully logged-in experience globally.The tests will help Reddit determine how much content logged-out visitors can still access, including through shared links, search, and its front page.This is a departure from the open platform…