Disney, e.l.f. Beauty, and more, share their best creator-marketing moves
Source: Business Insider ·
Top creator marketers are using platforms like TikTok to own the red carpet, Threads to experiment, and more.
From the source
Disney has embraced TikTok's Live feature to do red-carpet interviews for premieres, featuring personalities like Carter Kench.Julian Hamilton/Getty ImagesInfluencer marketers from Disney, the NFL, and more shared novel ways they're using platforms today.They're embracing Substack for cultural cachet, Threads to experiment, and YouTube for entertainment.Brands are also bringing creators in earlier, treating them more like creative partners.Creators are jumping among an ever-wider mix of platforms and formats — and brands are scrambling to follow them.We asked the most innovative marketers working with influencers which platforms and tactics have their attention right now — and why.Marketers from Disney, e.l.f. Beauty, and others told us they're using platforms like TikTok to own the red carpet, Substack to align with tastemakers, and Threads to experiment."YouTube is a home for creators. TikTok is a great way to get discovery," said Ian Trombetta, the National Football League's…