Top YouTuber MrBeast has named his first chief marketing officer
Source: Business Insider ·
YouTube star MrBeast's company named Michelle St. Jacques to the role, an expansion of her duties leading Feastables.
From the source
YouTuber Jimmy Donaldson, a.k.a. MrBeast, is expanding his company's C-suite, naming his first CMO.Sujit JAISWAL / AFP via Getty ImagesThe world's biggest creator, MrBeast, has found his first CMO.The company promoted Feastables head and marketing vet Michelle St. Jacques to the role.Her remit will include leading marketing and defining the MrBeast brand.MrBeast has found his first CMO, Business Insider exclusively learned.The top YouTuber's company promoted Michelle St. Jacques to the role. St. Jacques has led consumer goods, including Feastables, MrBeast's snack and candy company, since February.In her new role, she'll add marketing duties for Beast Industries, the star's holding company, while continuing to oversee consumer goods. She's based in Chicago.Beast Industries started the search earlier this year, a move that reflected the company's growing ambitions. It's been expanding far beyond its core YouTube channel and seeks to become a Disney-style entertainment giant.Beast…