Auntie Anne's pretzels founder Anne Beiler, 77, shares life lessons about aging and retirement
Source: Business Insider ·
Auntie Anne's founder Anne Beiler shares how she pivoted her career after selling her pretzel company in 2005 — and what her days look like now.
From the source
Anne Beiler founded Auntie Anne's in 1988.Courtesy of Anne BeilerThis as-told-to essay is based on a conversation with Anne Beiler, 77, who lives in Texas. The following has been edited for length and clarity.I started Auntie Anne's because my husband and I weren't making any money.He'd become a counselor, providing free support to people in need of help. I wanted to support him, so in 1988, I opened a store at a farmer's market, selling pretzels and lemonade.One store become two, which later became twelve, and it continued to grow until we became an international franchise. It was a miracle that unfolded in front of us.In 2005, when I was 56 years old and had spent more than 15 years in the pretzel business, we sold Auntie Anne's. I never imagined starting a successful company and then selling it one day.Pivoting into public speaking has made me feel aliveI grew up in the Amish community and always saw myself as a little Amish girl. Then I became "Auntie Anne." Announcing the sale…
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