Why pay $330 to run a marathon? Let me try to explain.
Source: Business Insider ·
I spent $333.11 to register for the 2026 New York City Marathon. I didn't bat an eye at checkout — but not because the purchase wasn't significant.
From the source
The author during the 2021 NYC Marathon.Veranika LiThis summer, I spent $333.11 to register for the 2026 New York City Marathon.Between race registration fees and travel, I spend thousands of dollars a year on endurance events.It's money spent in alignment with my values, which experts say is the way to spend.You know the type of person who does run club? The one who wakes up before the sun on a Sunday to stack miles and finishes the run at a coffee shop, still sweating as they're waiting in line captioning their Strava post? That's me. I'm that person.I'm also among the group of people who spend a lot of money to safety-pin a number to their shirt and run from a start line to a finish line in exchange for a generic tech tee, a medal, and a banana.This summer, I spent $333.11 to register for the 2026 New York City Marathon. I didn't bat an eye at checkout — not because I'm rich and the purchase wasn't significant. I'm not, and it was. But, to borrow one of Ramit Sethi's spending…
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