Fashion and tradition: how John Smedley is innovating in a tough market

Source: The Guardian ·

Fashion and tradition: how John Smedley is innovating in a tough market

In the final article in a series on high-end British manufacturing we look at a clothing brand that dates to the 18th century but is increasingly on-trendMaking jeans again: the Hiut Denim factory in CardiganRolls-Royce rides high on craze for customisationLuxury leather: from wallets to cigar casesTina is wielding a large pair of scissors with authority, slicing with immense skill and…

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Tina is wielding a large pair of scissors with authority, slicing with immense skill and precision. With 38 years of experience, she is an important member of the 230-strong manufacturing team producing fine knitwear for the John Smedley brand. Using a chalk, a semi-circular guide and a sharp pair of scissors, she cuts necklines in the knitted garments ready for the final trim to be attached. The brand’s site in the Peak District, Derbyshire, is the oldest continuously operating factory in the world, with a maze of buildings, one of which dates to 1784. Inside is a mix of hi-tech Japanese knitting technology, skilled artisans such as Tina, who finish garments by hand, and some machines which date back more than 60 years and have to be kept going with bespoke parts. Another smaller Smedley factory, in Armthorpe, South Yorkshire, also finishes the garments. The company – which holds royal warrants from King Charles and Queen Camilla – has faced difficult times in the luxury market in…

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