Gen Z is ditching the family SUV for the humble sedan U.S. carmakers gave up on. Now, Ford and GM are reconsidering
Source: Fortune ·
Eight of Gen Z’s 10 most commonly driven models are sedans, new data shows. Affordability is a big reason, and Ford and GM, which abandoned the segment, are reconsidering.
From the source
Every generation of Americans seems to have a problem with the family car that came before it. Station wagons gave way to minivans, which eventually surrendered American driveways to SUVs. Now it may be Gen Z’s turn to turn up its nose at the family SUV. Instead, it’s turning to the classic sedan. A September analysis by insurance-comparison site Compare.com of more than 58 million auto insurance rate quotes found that eight of Gen Z’s 10 most commonly driven models were sedans, led by the Honda Civic, Honda Accord and Toyota Camry. The other two were full-size pickups, the Ford F-Series and Chevrolet Silverado. No SUV made the list. The younger the generation, the deeper its apparent love affair with sedans, while SUVs steadily slide down the rankings. Six of millennials’ top 10 models were sedans, compared with five for Gen X and just three for baby boomers, whose top 10 included five SUVs. And it’s not just one study. A February report from automotive research firm Escalent, which…