The Gen Zers you call when the chatbots are talking smack
Source: Business Insider ·
When the ultrarich want a reputation makeover, they call these Extremely Online Gen Zers.
From the source
Megan Shears and Icy Wong didn't have traditional experience when they got hired at London reputation firm Michael Macfarlane Associates.Ayesha Kazim for BIA rich guy had a very bad day on the internet.An embarrassing incident involving a flashy car went viral. TMZ picked it up, as did local news. On Reddit, one commenter called the centimillionaire a "douchebag."That's all according to Div Churiwal, who runs Nexus Multimedia, a California-based reputation-management company that caters to wealthy clients.Churiwal won't tell me the client's name, so I try to reverse-engineer it from the clues he gives me. Google gets me nowhere. Neither does ChatGPT nor Gemini.Div Churiwal puts his legion of Gen Zers to work on one particular reputation-shaping platform: Reddit.Gilbert Flores/Billboard via Getty ImagesMaking unwanted information harder to find is what his clients pay him for, especially at a time when AI is changing how people search for one another."All we have to do is release a…
BestAIBroker analysis
- Finance-aware sentiment: neutral (+0.00 on a -1 to +1 scale).
- Event classification: OTHER.
- Market importance score: 27/100, weighting entity relevance, source credibility, multi-outlet coverage and recency.