AI agents are deciding who captures the value. Shoppers, workers and voters should have a say
Source: Fortune ·
Agentic AI reopens who gets what from an exchange.
From the source
Ask an AI assistant to buy you a coffee machine on Amazon and you have stepped into one of the first legal fights over agentic commerce. Perplexity’s Comet browser can browse the store and place the order for its user. Amazon sued, arguing that the agent entered its store without authorization while disguised as an ordinary Chrome browser, and a federal judge in San Francisco blocked it. On Aug. 4, the Ninth Circuit vacated that order. Because the agent acts only when its user tells it to, the court wrote, “it is the user who ‘accesses’ Amazon’s computers.” In September the court declined Amazon’s request for a rehearing. The underlying case continues. The dispute matters to shoppers because it is about what they get to see. Search Amazon yourself and the results page mixes sponsored listings with organic ones, flagged in small type, and you can scroll past them. Send an agent and you get back a short list with a sentence of explanation. You do not see the products it dropped, and…
BestAIBroker analysis
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