Abnormal AI's new CMO says 'safe is boring' and is ditching the B2B marketing playbook
Source: Business Insider ·
Don Jeter plans to use unconventional marketing techniques to grab attention in the fiercely competitive and increasingly noisy AI market.
From the source
Don Jeter is joining Abnormal AI and has ambitions to make the brand a "household name."Courtesy of Don JeterA version of this post appears in CMO Insider.Sign up for Business Insider's marketing newsletter.Cybersecurity startup Abnormal AI wants its marketing to be anything but ordinary.Abnormal AI exclusively told CMO Insider on Wednesday that it has appointed Don Jeter as its chief marketing officer.In an interview, Jeter said he has big ambitions to use unconventional marketing techniques as part of a plan to build Abnormal AI into a "household name" brand."I want my nephew, who is 14, and my parents to know Abnormal," Jeter said. "I want to be the most talked-about cybersecurity company in 2027."Jeter said that's why he intends to throw out the traditional business-to-business marketing playbook, which often focuses on features and functions, and instead plans to create "cultural moments" that will capture the attention of all kinds of consumers beyond its CISO target…
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