Ad industry dealmaking is heating up. M&A pros think these 9 companies could be the next big buyers.
Source: Business Insider ·
There's been a flurry of acquisitions in the advertising space, with more expected. These are the buyers who could be poised to strike next.
From the source
David Steinberg's Zeta Global could pursue further acquisitions, according to ad industry analysts and insiders.Astrida Valigorsky/Getty ImagesA version of this post appears in CMO Insider.Sign up for Business Insider's marketing newsletter.It's shopping season in the advertising industry, and I'm not just talking about the holidays.After a somewhat sleepy period, the M&A market is stirring back to life, with strategic buyers loading up their carts.In the past couple of weeks alone, Publicis Groupe completed its $2.2 billion acquisition of the data company LiveRamp; Salesforce announced a $5.7 billion deal for the customer-engagement platform Braze; India-based Affle said it's buying fellow adtech firm Perion for $420 million; and advertising holding company Stagwell picked up Freestar, a platform that helps publishers sell their ad space.Jay MacDonald, CEO of the investment bank Digital Capital Advisors, has a simple rule for predicting where M&A could strike next: follow the ad…