Ousted Good Good marketer sues the company, alleging he was defamed during the Callaway ad aftermath
Source: Business Insider ·
The ex-marketer's lawsuit alleges a controversial scene in an ad made with Callaway was added without his knowledge.
From the source
Garrett Clark, one of Good Good's cofounders, was featured in an ad that sparked backlash.Jared C. Tilton/Getty ImagesGood Good's former marketing VP sued the company, alleging defamation.Jeff Lefkovits' suit says a controversial scene in an ad made for Callaway was added without his knowledge.Lefkovits was one of those ousted after backlash to the ad.Good Good's former marketing head has sued the company and its ex-CEO, alleging he was scapegoated for a controversial promo made for Callaway.The ad was meant to promote a Callaway driver co-branded with Good Good, the creator collective whose golf videos are popular on YouTube. In the ad, one of Good Good's cofounders, Garrett Clark, runs toward a female member of the group, Alexis Miestowski, and shoved her to the ground, saying, "Do not touch my new driver."Then-CEO Matt Kendrick and Clark said at the time that the ad was meant as a riff on the popular horror movie "Obsession." The idea was that Clark had become obsessed with the…
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