OpenAI is trying to make data centers into Chilean sea bass. Good luck.
Source: Business Insider ·
Calling AI data centers "compute campuses" is probably not going to work. Just look at how the whole "SI" rebrand of "AI" is going.
From the source
Investors fear that the Democratic sweep could impact the data center boom.Jon Cherry/Getty ImagesData centers have a bad reputation and were political poison in the midterms.OpenAI is aware of that rep, and wants to rebrand "data centers" as "compute campuses."But it's really hard to change a term once everyone already uses it!Consider the Patagonia toothfish. You probably know the large deep-water-dwelling fish on menus as "Chilean sea bass," a much more elegant name. That's because an enterprising fishmonger realized that the toothfish was cheap and great for cooking, but had a deeply unappetizing name. So he rebranded it for market with a name less "toothy." It's now one of the most widely served premium fish options on menus — a rebranding success story.Can OpenAI pull a Chilean sea bass with the term "data centers?"That's what it's hoping, with a new attempt in their own communications to rebrand data centers as "compute campuses."Miso glazed Chilean Sea Bass — toothfish…
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