I watched my dad build Cape Cod Potato Chips, and then I built 2 businesses of my own. Here's my advice for founders.
Source: Business Insider ·
Nicole Bernard Dawes watched her father build Cape Cod Potato Chips as a child. She went on to start Late July snacks and then sugar-free soda Nixie.
From the source
Nicole Bernard Dawes is the founder and CEO of the zero-sugar soda brand Nixie.George Annan for BINicole Bernard Dawes built Late July into a successful snack brand before selling it and launching Nixie.A tortilla-chip launch helped Late July rebound from debt and grow before it was sold to Campbell's.Nixie, her current business, sells organic, zero-sugar soda in more than 11,000 retailers.This as-told-to essay is based on a conversation with Nicole Bernard Dawes, the 53-year-old founder and CEO of Nixie, a zero-sugar soda brand based in Wellesley, Massachusetts. It has been edited for length and clarity.I was very fortunate to grow up in an entrepreneurial environment.I watched my father, Steve Bernard, start and run Cape Cod Potato Chips, and my mom owned a health food store. They shaped who I am as a founder.Growing up, I spent many days after school at the factory or at my mom's store. My dad really wanted me to understand the business, so he would show me how to do things like…
BestAIBroker analysis
- Finance-aware sentiment: neutral (+0.00 on a -1 to +1 scale).
- Event classification: OTHER.
- Market importance score: 26/100, weighting entity relevance, source credibility, multi-outlet coverage and recency.
- Symbols referenced: CPB.