Your customers are lying to you, and they’re lying to themselves too

From the source

One little white lie at a time, some of the world’s biggest businesses are being undone by bad consumer data, and they don’t know it yet. Now that new tools like synthetic audiences are being thrown into the mix, the boardroom faces a novel problem. Let’s start at the beginning. It doesn’t take a genius to know that businesses need good data to understand their consumers. To market effectively, brands need to know what their audiences are thinking, feeling and doing. For almost 20 years, I’ve advised brands on how to and how not to connect with young audiences through “culture.” Working at VICE at the height of its influence, our job when we walked into the boardroom was essentially to scare the living daylights out of senior marketing execs, who had no idea about the attitudes, behaviors, tastes and desires that defined the young people they were trying to talk to. Working with us was the only way they would save themselves from certain death. Millennials were shaped by the pillars…

BestAIBroker analysis

• Finance-aware sentiment: neutral (+0.00 on a -1 to +1 scale).
• Event classification: OTHER.
• Market importance score: 32/100, weighting entity relevance, source credibility, multi-outlet coverage and recency.