The golden age of social sitcoms has arrived
Source: Business Insider ·
Sitcoms are taking over social media. Meet the next generation of showrunners going viral on Instagram and TikTok.
From the source
secondhandex; submityourick; bkcoffeeshop; Tyler Le/BIThe best new television I'm watching isn't on HBO or Netflix. It's on Instagram.Flipping through channels — ahem, I mean, scrolling through my Instagram feed — I've found myself tuning into episodes of a new generation of sitcoms. There's "Brooklyn Coffee Shop," where two deadpan baristas face stereotypical New York City customers. Then there's "The Ick," where real-life submissions of dating mishaps are acted out in roughly a minute or less.There may not be a laugh track, but the new comedy shows taking over social media feeds are reinventing the banter of the television sitcom to fit into short-form, vertical video slots.For me, landing on a sitcom in the algorithm is a welcome escape from a barrage of AI slop, podcast clips, and ads.A break is "what a lot of people are looking for," says Jourdain Fisher, a longtime comedian and co-creator of the weekly show "Secondhand Exchange." They're seeking out laughter and levity.Jourdain…
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