How YouTuber Mark Rober thinks creators can fight back against AI slop

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Mark Rober, a science YouTuber and founder of CrunchLabs.Kyle Grillot/Bloomberg via Getty ImagesAI-generated content is flooding social media feeds.Mark Rober, the science YouTuber, says creators should lean into real-world content to stand out."Do you want to see a simulation of someone dunking a basketball with a sick trick, or do you want to see someone actually do it?" he said.AI slop is mucking up our feeds and making some creators worry that their content will get buried under a sea of generic videos. So, what's the remedy?Creators can fight back by going out in the real world and actually doing something, Mark Rober, a science YouTuber who has more than 85 million subscribers, told Business Insider."Do you want to see a simulation of someone dunking a basketball with a sick trick, or do you want to see someone actually do it?" he said. "The fact that you know it's real is what makes it crazy."AI presents both a challenge and an opportunity for creators. It can speed up video…

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