Ferrari’s Luce was ridiculed as a ‘Magic Mouse on wheels.’ Now the EV is sold out for 2027, and buyers haven’t even driven it yet
Source: Fortune ·
Even Ferrari’s former chairman warned the EV risked destroying the reputation of the brand.
From the source
Ferrari’s first electric car sparked ridicule when it was unveiled on May 25. It was called any and everything from a ‘Magic Mouse on wheels’ to a dishwasher or microwave, and even considered a late April Fool’s joke by some fans. Even a former Ferrari president and chairman hoped the company would take off the prancing horse emblem from the Luce, saying Ferrari was “risking the destruction of a myth.” It looks like that ridicule hasn’t stopped buyers: Ferrari’s Luce, with a $560,800 starting price, has a buyer for every car Ferrari plans to build in 2027, and wealthy buyers are lining up for the glass-roofed EV before they even get the chance to test drive it. CEO Benedetto Vigna told analysts on Ferrari’s Q3 earnings call on Tuesday that Luce deliveries for 2027 are all spoken for despite client test drives being planned for early next year. “All the Luces that we plan to sell next year, basically, are all allocated, so if someone comes, he has to wait one year to get the cars,”…
BestAIBroker analysis
- Finance-aware sentiment: positive (+0.35 on a -1 to +1 scale).
- Event classification: PARTNERSHIP.
- Market importance score: 41/100, weighting entity relevance, source credibility, multi-outlet coverage and recency.
- Symbols referenced: RACE.