A growing streetwear retailer reveals its AI agent shopping strategy ahead of the holidays
Source: Business Insider ·
The head of growth for streetwear retailer All Star Elite says he's been optimizing his online catalog for a growing wave of shopping bots.
From the source
Digital sales account for about a quarter of All Star Elite's total revenue.All Star EliteAI agents are tackling a growing number of tasks, including shopping.Abhishek Bora manages growth for a streetwear retailer, and says he's seeing bot traffic tick up.Bora shared his approach to getting ahead of what's shaping up to be the new way people shop online.The agents are coming.As AI chatbots and personal agents go mainstream, retailers large and small are rethinking how they present their products and prices in this shifting e-commerce landscape.For streetwear retailer All Star Elite, which has about 60 US stores and a growing e-commerce operation, that means getting ahead of the bots. Digital sales represent about a quarter of the company's revenue.All Star Elite head of growth, Abhishek Bora.Abhishek BoraOver the last month, about 1% of the site's traffic came from AI agents, Abhishek Bora, the company's head of growth, told Business Insider."It's not a lot, but I mean it was nowhere…
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