It's not just the Cybertruck. America's big electric-truck bet fell apart.
Source: Business Insider ·
Tesla's Cybertruck is the latest big EV truck that didn't reach its sales goals. Now car companies have a new electric bet: small and cheap.
From the source
In the early 2020s, automakers promised big electric trucks. They've failed to meet expectations.Kyle Grillot/Bloomberg via Getty Images, Ben Shimkus/Business InsiderFull-size electric trucks were supposed to be a hit in America. They weren't.Detroit automakers spent billions on write-downs. And the Tesla Cybertruck is getting the ax.Now, there's a fresh EV bet in the making: small, low-cost electric trucks.On paper, EV trucks made sense: Take America's longtime best-selling vehicles — the Ford F-150, Chevy Silverado, GMC Sierra, Ram 1500 — and replace the exhaust pipes with a charging port."All the capability, status, and desirability of a pickup truck minus that oftentimes poor fuel economy?" Robby DeGraf, the manager of product and consumer insights at AutoPacific, told Business Insider. "Sounds great, right?"For many truck buyers, it wasn't.Full-size electric trucks never caught on as automakers predicted, and they are falling even further behind this year. Cox Automotive data…